ENYAN Making the ask easier: increasing your organisation’s charitable income

Brewery Arts Centre increased its charitable income from box office donations by more than 40% when it approached customers at the point of sale. Libby Penn explains how this was achieved.

Sandwiched between the Lake District and the Yorkshire Dales, Kendal’s Brewery Arts Centreopened its doors in 1972, when the premises were converted from the historic Vaux Brewery. Since, it has hosted thousands of performances and art happenings in its multiple event spaces.In March last

In March last year it set out to improve a key aspect of its fundraising efforts. Although it has a 280-strong membership programme, the platform for taking lower-level donations online, by phone and in person was less developed. Increasing income from this area was seen as a priority with a focus on developing point-of-sale donations online and over the phone.

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