A drive to boost the recognition of women’s artistic and economic value is at the heart of an initiative that will help female artists showcase their work and collaborate at music industry festivals.
A European talent development programme is set to create new international opportunities for female artists and “innovators” to learn, collaborate and perform, following the announcement of a €200,000 award from the European Commission’s Creative Europe fund.
The Keychange programme will see partners in Estonia, Germany, Iceland, Spain, Sweden, Canada and the UK join forces to promote the role of women in music. The long-term goal of the initiative is to empower women to work together across European and international borders, and thereby “transform Europe’s music industry by accelerating recognition of women’s artistic and economic value”.
The lead partner is PRS Foundation, and Keychange will build on its experience of running the Women Make Music Fund in the UK.
The “like-minded European partners” believe the future of music will benefit from “a more balanced representation of women and men across all aspects of the industry.”